Visual Design Projects
Soul Pottery Studio is situated at the heart of Stockholm. The name captures the essence of turning raw earth into soulful creations, where artisans blend their passion and creativity with the humble elements of soil to produce works that resonate with the soul.
The wordmark artfully melds 'soul' and 'soil', visually representing the brand's essence: a harmonious fusion of spirit and earth in each handcrafted piece.
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The brand's palette draws inspiration from nature's elemental hues - sky, sun, soil and plants - reflecting its core values of eco- friendliness and sustainability. Embracing imperfect shapes in the design echoes the organic process of pottery making.
